Analysing Online Reviews Consumers’ Experiences of Mobile Travel Applications with Sentiment Analysis and Topic Modelling: The Example of Booking and Expedia
This study aims to analyse consumer experiences, purchase behaviours, and emotional responses through Booking and Expedia’s mobile applications. The 2000 user reviews collected from Google Play were subjected to a comprehensive sentiment analysis, text mining, and topic modelling process to identify...
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| Main Authors: | Pınar Çelik Çaylak, Mehmet Kayakuş, Nisa Eksili, Fatma Yiğit Açikgöz, Artuğ Eren Coşkun, Mirona Ana Maria Ichimov, Georgiana Moiceanu |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-12-01
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| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/14/24/11800 |
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