PERAN WORD OF MOUTH, KEPERCAYAAN DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI FASHION ONE LOMBOK, NTB
The purpose of this research is to analyze the effect of word of mouth, trust and store atmosphere on purchase decision at Fashion One Lombok. The research respondents are 103 consumers of Fashion One, Lombok, NTB who are taken by purposive sampling method. The analysis that is used is multiple reg...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2022-06-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/2239 |
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