Consumer perspective on the recycling process. Social media analysis of RetuRO

Purpose – This study aims to analyze the attitude of consumers toward the recycling process, especially toward the manner of its promotion through social media platforms. Design/methodology/approach – Using social media analysis, the authors analyzed the posts on the RetuRO page on Facebook. The res...

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Bibliographic Details
Main Authors: Brindusa Mariana Bejan, Ciprian Marcel Pop
Format: Article
Language:English
Published: Emerald Publishing 2024-11-01
Series:Journal of Ethics in Entrepreneurship and Technology
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JEET-07-2024-0020/full/pdf
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