PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES
This research was conducted to determine whether consumer satisfaction mediates the relationship between perceived quality and perceived value on repurchase intention on Rosita cookies products. Seeing from the interest of consumers in Indonesia towards snacks which continues to increase. In order...
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| Format: | Article |
| Language: | Indonesian |
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Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2023-12-01
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| Series: | Jurnal Performa |
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| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/3742 |
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| _version_ | 1849222916545183744 |
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| author | Claudio Jauwena |
| author_facet | Claudio Jauwena |
| author_sort | Claudio Jauwena |
| collection | DOAJ |
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This research was conducted to determine whether consumer satisfaction mediates the relationship between perceived quality and perceived value on repurchase intention on Rosita cookies products. Seeing from the interest of consumers in Indonesia towards snacks which continues to increase. In order to collect research data, 140 questionnaires were distributed to respondents aged between 15 to 50 years and had been customers of Rosita cookies with a minimum of 2 transactions. Sampling was carried out using a purposive sampling method. This research was processed using AMOS software. The first result of this study is that perceived quality has a positive and significant effect on consumer satisfaction and repurchase intention. The results of this study are perceived quality and perceived value have a positive and significant effect on repurchase intention by mediating consumer satisfaction. So it can be concluded that these 7 hypotheses are accepted
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| format | Article |
| id | doaj-art-a627db48c9774e5bbbea26d16f9afc3f |
| institution | Kabale University |
| issn | 2527-4635 |
| language | Indonesian |
| publishDate | 2023-12-01 |
| publisher | Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya |
| record_format | Article |
| series | Jurnal Performa |
| spelling | doaj-art-a627db48c9774e5bbbea26d16f9afc3f2025-08-26T02:03:56ZindLembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra SurabayaJurnal Performa2527-46352023-12-018610.37715/jp.v8i6.3742PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES Claudio Jauwena0Jurusan Manajemen, Fakultas Manajemen Bisnis, Universitas Ciputra, Citraland CBD Boulevard, Made, Surabaya This research was conducted to determine whether consumer satisfaction mediates the relationship between perceived quality and perceived value on repurchase intention on Rosita cookies products. Seeing from the interest of consumers in Indonesia towards snacks which continues to increase. In order to collect research data, 140 questionnaires were distributed to respondents aged between 15 to 50 years and had been customers of Rosita cookies with a minimum of 2 transactions. Sampling was carried out using a purposive sampling method. This research was processed using AMOS software. The first result of this study is that perceived quality has a positive and significant effect on consumer satisfaction and repurchase intention. The results of this study are perceived quality and perceived value have a positive and significant effect on repurchase intention by mediating consumer satisfaction. So it can be concluded that these 7 hypotheses are accepted https://journal.uc.ac.id/index.php/performa/article/view/3742perceived qualityperceived valueconsumer satisfactionrepurchase intention |
| spellingShingle | Claudio Jauwena PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES Jurnal Performa perceived quality perceived value consumer satisfaction repurchase intention |
| title | PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES |
| title_full | PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES |
| title_fullStr | PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES |
| title_full_unstemmed | PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES |
| title_short | PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES |
| title_sort | pengaruh perceived quality dan value terhadap repurchase intention melalui satisfaction rosita cookies |
| topic | perceived quality perceived value consumer satisfaction repurchase intention |
| url | https://journal.uc.ac.id/index.php/performa/article/view/3742 |
| work_keys_str_mv | AT claudiojauwena pengaruhperceivedqualitydanvalueterhadaprepurchaseintentionmelaluisatisfactionrositacookies |