PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES
This research was conducted to determine whether consumer satisfaction mediates the relationship between perceived quality and perceived value on repurchase intention on Rosita cookies products. Seeing from the interest of consumers in Indonesia towards snacks which continues to increase. In order...
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| Main Author: | |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2023-12-01
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| Series: | Jurnal Performa |
| Subjects: | |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/3742 |
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