E-COMMERCE INNOVATION IN EMERGING FASHION MARKETS: A CASE STUDYOF MOLDOVAN DESIGNERS' DIGITAL EXPANSION AND ROLE OF SUPPORTPROGRAMS
This paper explores the transformative role of e-commerce in the emerging Moldovan fashion market, focusing on the digital expansion of local designers. It examines the industry's shift from traditional manufacturing to innovative online sales channels, highlighting the challenges and opportuni...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Technical University of Moldova
2024-03-01
|
| Series: | Journal of Social Sciences |
| Subjects: | |
| Online Access: | https://press.utm.md/index.php/jss/article/view/2024-7-1-05/05-pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!