INTERNET MARKETING BASED ON A DATA ECOSYSTEM
This report examines the first step towards the implementation of Marketing 5.0, namely the use of data sets for informed decision-making by business organizations. The goal is to be able to predict the type of next product that their users will be interested in purchasing. Geographic, demographic...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Trakia University
2023-12-01
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| Series: | Trakia Journal of Sciences |
| Subjects: | |
| Online Access: | http://tru.uni-sz.bg/tsj/Volume%2021,%202023,%20Supplement%201,%20Series%20Social%20Sciences/2%20%D1%81%D0%B5%D0%BA%D1%86%D0%B8%D1%8F/%D0%B3%D0%BE%D1%82%D0%BE%D0%B2%D0%B8/17-S.Kaloyanov.docx.pdf |
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