Using visual metaphors in advertising campaigns to promote sustainable tourism
Visual metaphors are utilised in advertising campaigns to convey knowledge more imaginatively without sacrificing context. The current study investigates the feasibility of using visual metaphors in green advertising campaigns promoting sustainable tourism in Egypt. Using a mixed-method approach, th...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of the Algarve - ESGHT - CIEO
2024-10-01
|
| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/2690 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|