Impacts of message sensation value and message appeal on viewer responses to YouTube anti-bullying videos
Abstract This study explored the impact of message sensation value (MSV) and message appeal on viewers’ responses to anti-bullying videos on YouTube from various sources. Through quantitative content analysis, 1431 videos were coded by trained coders based on predefined coding schemes. The results r...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-03-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-92462-2 |
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