Towards sustainable diet: An inquiry of plant-based diet using protective motivation theory
This study explores the motivators and barriers in influencing Malaysian university students' intentions to adopt plant-based diets with protective motivation theory. A cross-sectional survey involving 340 students from ten Malaysian universities was conducted using a structured questionnaire b...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Future Foods |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666833525001091 |
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