The Effect of Twin Date Events and Ease of Use Access on Purchase Decisions (Case Study on Shopee E-Commerce in Tangerang)
This study aims to test and analyze the effect of twin date events and ease of access to use on purchasing decisions in Shopee e-commerce. The sampling strategy in this study used purposive sampling. The participants in this study were residents of Tangerang City who used the Shopee application and...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-12-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5649 |
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