The Effect of Twin Date Events and Ease of Use Access on Purchase Decisions (Case Study on Shopee E-Commerce in Tangerang)

This study aims to test and analyze the effect of twin date events and ease of access to use on purchasing decisions in Shopee e-commerce. The sampling strategy in this study used purposive sampling. The participants in this study were residents of Tangerang City who used the Shopee application and...

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Bibliographic Details
Main Authors: Lailatul Uyun, Anggi Irawan, Sulfarid Sulfarid
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-12-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/5649
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