PENGARUH PEMASARAN SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN DOMINIQUE’S DENGAN MINAT BELI SEBAGAI VARIABEL MEDIASI
The purpose of this study is to examine the impact of social media marketing on consumer purchasing decisions as mediated by Dominique's consumer purchasing interest. Respondents are Dominique's customers who have purchased products and visited 52 people who were chosen using a non-probab...
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2022-09-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/2920 |
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