Multimodal Discourse Analysis on Black Panther: Wakanda Forever Movie Poster
Communication strategies in the modern period have become progressively multimodal with technological advancement. Multimodal communication involves forming a meaning through several modes than just language. This includes verbal and non-verbal communication, such as movie poster. Movie poster is o...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
English Department of Antasari State Islamic University
2024-06-01
|
| Series: | LET: Linguistics, Literature and English Teaching Journal |
| Subjects: | |
| Online Access: | https://jurnal.uin-antasari.ac.id/index.php/let/article/view/9384 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1841545681996611584 |
|---|---|
| author | Lalu Angger Harjantoko Patrisius Istiarto Djiwandono Daniel Ginting |
| author_facet | Lalu Angger Harjantoko Patrisius Istiarto Djiwandono Daniel Ginting |
| author_sort | Lalu Angger Harjantoko |
| collection | DOAJ |
| description |
Communication strategies in the modern period have become progressively multimodal with technological advancement. Multimodal communication involves forming a meaning through several modes than just language. This includes verbal and non-verbal communication, such as movie poster. Movie poster is one of the most effective promotional techniques to introduce the movie to potential audiences. Movie posters feature verbal and visual language as communication modes that can be interpreted to a certain meaning, including the movie’s theme, plot, and message. The visual grammar theory by Kress and van Leeuwen (2006) propose metafunctions to analyze image, including representational meaning. In representational meaning, communication modes must be able to represent elements and their relations in a world outside of their representational system as perceived by people. This paper demonstrates how various modes in “Black Panther: Wakanda Forever” movie poster are integrated to represent meaning and symbolism in the movie through representational meaning.
|
| format | Article |
| id | doaj-art-a192c34df29f4ac99e290f392442d512 |
| institution | Kabale University |
| issn | 2086-9606 2549-2454 |
| language | English |
| publishDate | 2024-06-01 |
| publisher | English Department of Antasari State Islamic University |
| record_format | Article |
| series | LET: Linguistics, Literature and English Teaching Journal |
| spelling | doaj-art-a192c34df29f4ac99e290f392442d5122025-01-12T00:46:46ZengEnglish Department of Antasari State Islamic UniversityLET: Linguistics, Literature and English Teaching Journal2086-96062549-24542024-06-0114110.18592/let.v14i1.93847609Multimodal Discourse Analysis on Black Panther: Wakanda Forever Movie PosterLalu Angger Harjantoko0Patrisius Istiarto Djiwandono1Daniel Ginting2Universitas Ma Chung, IndonesiaUniversitas Ma Chung, IndonesiaUniversitas Ma Chung, Indonesia Communication strategies in the modern period have become progressively multimodal with technological advancement. Multimodal communication involves forming a meaning through several modes than just language. This includes verbal and non-verbal communication, such as movie poster. Movie poster is one of the most effective promotional techniques to introduce the movie to potential audiences. Movie posters feature verbal and visual language as communication modes that can be interpreted to a certain meaning, including the movie’s theme, plot, and message. The visual grammar theory by Kress and van Leeuwen (2006) propose metafunctions to analyze image, including representational meaning. In representational meaning, communication modes must be able to represent elements and their relations in a world outside of their representational system as perceived by people. This paper demonstrates how various modes in “Black Panther: Wakanda Forever” movie poster are integrated to represent meaning and symbolism in the movie through representational meaning. https://jurnal.uin-antasari.ac.id/index.php/let/article/view/9384Black PantherMultimodal CommunicationMovie PosterVisual GrammarRepresentational Meaning |
| spellingShingle | Lalu Angger Harjantoko Patrisius Istiarto Djiwandono Daniel Ginting Multimodal Discourse Analysis on Black Panther: Wakanda Forever Movie Poster LET: Linguistics, Literature and English Teaching Journal Black Panther Multimodal Communication Movie Poster Visual Grammar Representational Meaning |
| title | Multimodal Discourse Analysis on Black Panther: Wakanda Forever Movie Poster |
| title_full | Multimodal Discourse Analysis on Black Panther: Wakanda Forever Movie Poster |
| title_fullStr | Multimodal Discourse Analysis on Black Panther: Wakanda Forever Movie Poster |
| title_full_unstemmed | Multimodal Discourse Analysis on Black Panther: Wakanda Forever Movie Poster |
| title_short | Multimodal Discourse Analysis on Black Panther: Wakanda Forever Movie Poster |
| title_sort | multimodal discourse analysis on black panther wakanda forever movie poster |
| topic | Black Panther Multimodal Communication Movie Poster Visual Grammar Representational Meaning |
| url | https://jurnal.uin-antasari.ac.id/index.php/let/article/view/9384 |
| work_keys_str_mv | AT laluanggerharjantoko multimodaldiscourseanalysisonblackpantherwakandaforevermovieposter AT patrisiusistiartodjiwandono multimodaldiscourseanalysisonblackpantherwakandaforevermovieposter AT danielginting multimodaldiscourseanalysisonblackpantherwakandaforevermovieposter |