How perceived sustainability influences consumers’ clothing preferences
Abstract In this study, we explored innovative approaches to sustainable fashion design, focusing on the increasingly prominent issue of sustainability in the global fashion industry. By analyzing consumer feedback in online communities, particularly through a systematic study of user comments on cl...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2024-11-01
|
| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-024-80279-4 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1846158682510852096 |
|---|---|
| author | Mingzhi Li Young-Hwa Choe Chao Gu |
| author_facet | Mingzhi Li Young-Hwa Choe Chao Gu |
| author_sort | Mingzhi Li |
| collection | DOAJ |
| description | Abstract In this study, we explored innovative approaches to sustainable fashion design, focusing on the increasingly prominent issue of sustainability in the global fashion industry. By analyzing consumer feedback in online communities, particularly through a systematic study of user comments on clothing products on the JD.com website, this paper reveals consumers’ attitudes, expectations, and suggestions regarding sustainable fashion. The findings provide new directions for improvements in sustainable clothing design. We collected data using Python web scraping technology from the Chinese e-commerce platform JD.com and employed the Latent Dirichlet Allocation (LDA) method for text topic modeling. This approach successfully identified three main themes: perceived quality, perceived value, and sensory comfort. Additionally, we employed multivariate analysis of variance to assess consumers’ perceptions. Survey data show that consumers demonstrat higher levels of perceived quality, value, purchase intention, and intention to repurchase sustainable clothing compared to traditional apparel. The research findings help apparel companies understand consumer needs regarding sustainability, providing theoretical support for designers and confirming the importance of emphasizing eco-friendly materials and sustainable production in new product development. This research not only provides actionable insights for the fashion industry but also contributes to the ongoing discourse on sustainable design strategies globally. |
| format | Article |
| id | doaj-art-9f7720d9962b4f49bf0f76d34a3fe051 |
| institution | Kabale University |
| issn | 2045-2322 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Nature Portfolio |
| record_format | Article |
| series | Scientific Reports |
| spelling | doaj-art-9f7720d9962b4f49bf0f76d34a3fe0512024-11-24T12:17:46ZengNature PortfolioScientific Reports2045-23222024-11-0114112210.1038/s41598-024-80279-4How perceived sustainability influences consumers’ clothing preferencesMingzhi Li0Young-Hwa Choe1Chao Gu2Department of Culture and Arts Management, Honam UniversityDepartment of Culture and Arts Management, Honam UniversityAcademy of Arts & Design, Tsinghua UniversityAbstract In this study, we explored innovative approaches to sustainable fashion design, focusing on the increasingly prominent issue of sustainability in the global fashion industry. By analyzing consumer feedback in online communities, particularly through a systematic study of user comments on clothing products on the JD.com website, this paper reveals consumers’ attitudes, expectations, and suggestions regarding sustainable fashion. The findings provide new directions for improvements in sustainable clothing design. We collected data using Python web scraping technology from the Chinese e-commerce platform JD.com and employed the Latent Dirichlet Allocation (LDA) method for text topic modeling. This approach successfully identified three main themes: perceived quality, perceived value, and sensory comfort. Additionally, we employed multivariate analysis of variance to assess consumers’ perceptions. Survey data show that consumers demonstrat higher levels of perceived quality, value, purchase intention, and intention to repurchase sustainable clothing compared to traditional apparel. The research findings help apparel companies understand consumer needs regarding sustainability, providing theoretical support for designers and confirming the importance of emphasizing eco-friendly materials and sustainable production in new product development. This research not only provides actionable insights for the fashion industry but also contributes to the ongoing discourse on sustainable design strategies globally.https://doi.org/10.1038/s41598-024-80279-4Sustainable apparelProduct design improvement strategiesOnline community feedbackLatent Dirichlet Allocation |
| spellingShingle | Mingzhi Li Young-Hwa Choe Chao Gu How perceived sustainability influences consumers’ clothing preferences Scientific Reports Sustainable apparel Product design improvement strategies Online community feedback Latent Dirichlet Allocation |
| title | How perceived sustainability influences consumers’ clothing preferences |
| title_full | How perceived sustainability influences consumers’ clothing preferences |
| title_fullStr | How perceived sustainability influences consumers’ clothing preferences |
| title_full_unstemmed | How perceived sustainability influences consumers’ clothing preferences |
| title_short | How perceived sustainability influences consumers’ clothing preferences |
| title_sort | how perceived sustainability influences consumers clothing preferences |
| topic | Sustainable apparel Product design improvement strategies Online community feedback Latent Dirichlet Allocation |
| url | https://doi.org/10.1038/s41598-024-80279-4 |
| work_keys_str_mv | AT mingzhili howperceivedsustainabilityinfluencesconsumersclothingpreferences AT younghwachoe howperceivedsustainabilityinfluencesconsumersclothingpreferences AT chaogu howperceivedsustainabilityinfluencesconsumersclothingpreferences |