How perceived sustainability influences consumers’ clothing preferences

Abstract In this study, we explored innovative approaches to sustainable fashion design, focusing on the increasingly prominent issue of sustainability in the global fashion industry. By analyzing consumer feedback in online communities, particularly through a systematic study of user comments on cl...

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Bibliographic Details
Main Authors: Mingzhi Li, Young-Hwa Choe, Chao Gu
Format: Article
Language:English
Published: Nature Portfolio 2024-11-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-024-80279-4
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