Do Cookie Banners Respect My Browsing Privacy? Measuring the Effectiveness of Cookie Rejection for Limiting Behavioral Advertising
Online behavioral advertising (OBA) is a method within digital advertising that exploits web users’ interests to tailor ads. Its use has raised privacy concerns among researchers, regulators, and the media, emphasizing the need for a reliable mechanism to measure its prevalence. However,...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2024-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10747344/ |
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