Promoting of creative brands: An empirical analysis of PR practices in the cultural industries of Russia
The relevance of the study is due to the growing role of creative industries in the modern economy and culture, however, despite this, the sphere of promotion and PR of cultural projects remains insufficiently studied. Many creative teams, especially in Russia, consist of a small number of participa...
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| Format: | Article |
| Language: | English |
| Published: |
Ekaterinburg Academy of Contemporary Art
2025-04-01
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| Series: | Управление культурой |
| Subjects: | |
| Online Access: | https://managing-culture.eaca.ru/archive/2025/1/10 |
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