MARKET INTELLIGENCE – A CONCEPTUAL APPROACH
Nowadays the biggest challenge for managers is obtaining business information that should support decision-making processes. The main task of decision makers is to understand the operating environment in order to compete effectively and as a result, to achieve success and development. Market intelli...
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Main Authors: | Bogdan Gregor, Magdalena Kalińska-Kula |
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Format: | Article |
Language: | English |
Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2016-05-01
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Series: | Polityki Europejskie, Finanse i Marketing |
Subjects: | |
Online Access: | https://pefim.sggw.edu.pl/article/view/1216 |
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