Culture and Imported Products: Extending Optimal Distinctiveness Theory with Acculturation
Cultural globalization has promoted consumer buying behavior toward imported products, especially in Asian countries. By extending optimal distinctiveness theory and acculturation theory, the authors aim to investigate the impact of the need for distinctiveness (NFD), acculturation to global consume...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-06-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251342092 |
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