The Impact of Sustainability Marketing on Young Consumers: A Cross-Regional Study of Eastern and Western Europe
The study investigates the impact of sustainability marketing on the loyalty and purchasing behaviour of young customers in Eastern and Western Europe. The present article explores consumer attitudes towards sustainable marketing, cultural influences, and geographical variations using a combination...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2024-12-01
|
| Series: | Organizacijų Vadyba: Sisteminiai Tyrimai |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/mosr-2024-0012 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|