Peculiarities of university brand formation in the context of political branding of the front-line territory (on the example of the city of Kherson)
The article substantiates the relevance of the formation and development of the university brand in the context of political branding of the front-line territory, using the example of the city of Kherson, in the conditions of the Russian-Ukrainian war. The role of brands is studied, the creation and...
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| Format: | Article |
| Language: | English |
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National Academy of Educational Sciences of Ukraine. Institute of Higher Education
2024-06-01
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| Series: | Університети і лідерство |
| Subjects: | |
| Online Access: | https://ul-journal.org/index.php/journal/article/view/242 |
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