Exploring social influences and values in promoting sustainable food consumption using hybrid three stage methods

Abstract Although social media is widely recognized as necessary for promoting sustainable food consumption, the theoretical essence of its social influence has yet to be clarified. This research establishes a mutually beneficial model for sustainable food consumption, drawing on Social Influence Th...

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Bibliographic Details
Main Authors: Yanhong Wu, Jianqiang Yu
Format: Article
Language:English
Published: Nature Portfolio 2025-04-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-025-89689-4
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