Beyond expectation and confirmation: Unraveling the drivers of continued engagement with Chinese short video apps
This study examines the factors influencing sustained user behavior on short video plat- forms, focusing on a sample of 416 Chinese users. Against the backdrop of the rapid rise of short video platforms, this research integrates key constructs from Expectation Confirmation Theory (ECT), including ex...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Telematics and Informatics Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503025000246 |
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