From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries

This study proposes greenwashing as a paradigm for altering consumer attitudes toward environmental challenges in emerging countries. This technique uses greenwashing as a planned obsolescence strategy to shift consumer attitudes toward environmental issues and eventually transition to a true green...

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Bibliographic Details
Main Author: Bouchareb Nasser
Format: Article
Language:English
Published: Sciendo 2024-09-01
Series:Studia Ekonomiczne i Regionalne
Subjects:
Online Access:https://doi.org/10.2478/ers-2024-0030
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