The implementation of six sigma DMAIC in evaluation of direct booking improvement strategy at Alpha hotel management
The management of room source of bookings (SOB) plays a crucial role in the hospitality industry as it directly impacts hotel profitability. A significant challenge faced by Alpha Hotel Management (AHM) is the dominance of Online Travel Agents (OTAs), contributing up to 80% of total bookings, while...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Merdeka Malang
2025-07-01
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| Series: | Jurnal Pariwisata Pesona |
| Subjects: | |
| Online Access: | https://jurnal.unmer.ac.id/index.php/jpp/article/view/13968 |
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