Analysis of Chilean TV’s news bulletins: News content-setting as a factor of quality and editorial profile
In order to survive in a changing environment, news organizations require identifying elements in their editorial output and social role. These identity factors not only distinguish them in terms of quality; they also form part of their brand value and play a key role when a person chooses to view...
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| Format: | Article |
| Language: | English |
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Pontificia Universidad Católica de Chile
2010-12-01
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| Series: | Cuadernos.info |
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| Online Access: | https://horizonteenfermeria.uc.cl/index.php/cdi/article/view/24349 |
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| Summary: | In order to survive in a changing environment, news organizations require identifying elements in their editorial output and social role. These identity factors not only distinguish them in terms of quality; they also form part of their brand value and play a key role when a person chooses to view or listen to one newscast over another. This study proposes a theoretical framework based on the value-added journalism methodology which will be used to assess the agenda news-setting of reference and popular TV channels. Empirical results obtained from studying four Chilean main TV station show that their newscasts hardly differ from one another; there appears to be no consistency with their corporate image and, consequently, these hardly contribute to their brand value.
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| ISSN: | 0719-367X |