Nobody Knows – Towards Operationalization of Strategic Dilemmas of Coopetitors
Purpose: This paper presents an operationalization framework that merges the concepts of coopetition and open strategy through the lenses of managerial dilemmas. Although both merged concepts have gained recent and increasing attention, they need sound operationalization, including operationalizat...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Warsaw
2023-01-01
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| Series: | European Management Studies |
| Subjects: | |
| Online Access: | https://press.wz.uw.edu.pl/ems/vol21/iss2/1 |
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| Summary: | Purpose: This paper presents an operationalization framework that merges the concepts of coopetition
and open strategy through the lenses of managerial dilemmas. Although both merged concepts have
gained recent and increasing attention, they need sound operationalization, including operationalization
when being blended. Therefore, the paper focuses on operationalizing and measuring strategic dilemmas
of coopetition implemented as an open strategy. By doing so, the paper addresses the needs for developing
measures and scales to allow for more detailed investigation and verification of the conceptual
foundations of open strategy dimensions and accompanying tensions and paradoxes of coopetition.
Design/methodology/approach: This paper is conceptual. Our proposition for operationalization builds
on previously developed conceptualizations of strategic dilemmas and strategic choices considered.
Findings: As the main contribution, this paper offers comprehensive operationalizations for seven strategic
dilemmas faced by coopetitors following an open approach to strategy implementation.
Research limitations/implications: The paper draws managers’ attention to the multidimensional perception
of strategic dilemmas faced when cooperating with competitors and provides a way to analyze the profile
of openness, which can be used to evaluate a firm’s openness as well as to predict coopetition longevity.
Originality/value: The contribution of our conceptual framework is twofold as we advance the concept of
merging coopetition with an open strategy using the lenses of managerial dilemmas that are commonly
faced in both conceptions. |
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| ISSN: | 2956-7602 |