Providing a Model for Setting Priorities in KM for Improving Customer Relationship Management (Case study: Sepah Bank)
In recent decade, with increasing competition, attracting and retaining customers are known as the most valuable competitive tool for many organizations. Customers have a key role in success of businesses, so the managing of customers' relationship is one of organization priorities. Although so...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2013-10-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_36504_7e305afa0e4bc70111822609db712819.pdf |
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