CONCEPTUALIZING AI-CHATBOT APPLICATION AS AN E-SERVICE AGENT TO DEVELOP A CUSTOMER-BRAND RELATIONSHIP

CONCEPTUALIZING AI-CHATBOT APPLICATION AS AN E-SERVICE AGENT TO DEVELOP A CUSTOMER-BRAND RELATIONSHIP

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In the current modern age, Artificial intelligence (AI) chatbots becomes an important part for online shopping through providing a prompt response to the customers. Along with this increasing expansion, there are still limited studies available especially with respect to customer brand relationship...

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Bibliographic Details
Main Authors: Zongwen Xia, Dr. Randall Shannon
Format: Article
Language:English
Published: Regional Association for Security and crisis management, Belgrade, Serbia 2024-03-01
Series:Operational Research in Engineering Sciences: Theory and Applications
Subjects:
E-service agent
TAM model
Affective attitude
Customer-brand relationship
AI chatbot
Online Access:https://www.oresta.org/menu-script/index.php/oresta/article/view/712
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