CONCEPTUALIZING AI-CHATBOT APPLICATION AS AN E-SERVICE AGENT TO DEVELOP A CUSTOMER-BRAND RELATIONSHIP
In the current modern age, Artificial intelligence (AI) chatbots becomes an important part for online shopping through providing a prompt response to the customers. Along with this increasing expansion, there are still limited studies available especially with respect to customer brand relationship...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Regional Association for Security and crisis management, Belgrade, Serbia
2024-03-01
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| Series: | Operational Research in Engineering Sciences: Theory and Applications |
| Subjects: | |
| Online Access: | https://www.oresta.org/menu-script/index.php/oresta/article/view/712 |
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