GREEN BANKING IMPACT: MEDIATION OF GREEN IMAGE AND BANK TRUST ON BANK LOYALTY
With the accelerating impacts of climate change, global consumers have become more eco-conscious about how they spend their money. Businesses are now urged to implement sustainability initiatives in their operations, including banking institutions as they are a source of funding for every industry....
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2024-04-01
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| Series: | Jurnal Performa |
| Subjects: | |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/4513 |
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