Extrinsic attributes that drive consumer purchase of block mozzarella

Extrinsic attributes that drive consumer purchase of block mozzarella

ABSTRACT: Consumer demand for cheese continues to increase with mozzarella being one of the primary cheeses in the United States. The objective of this study was to understand the effect of extrinsic attributes on consumer desires for block mozzarella cheese. An online survey was conducted with mozz...

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Bibliographic Details
Main Authors: K. Homwongpanich, M.E. Watson, D. Rovai, H. Eshpari, M.A. Drake
Format: Article
Language:English
Published: Elsevier 2025-02-01
Series:Journal of Dairy Science
Subjects:
mozzarella
consumer preference
Online Access:http://www.sciencedirect.com/science/article/pii/S0022030224012979
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