A Grounded Theory Analysis of Consumer Perceived Value of Sustainable Bamboo-Woven Fashion Accessories on Chinese e-commerce Platforms
Grounded Theory was employed to analyze consumer perceived value of sustainable bamboo-woven fashion accessories in Chinese e-commerce, emphasizing green consumption behaviors, awareness of resource reuse, and integration of cultural significance. Unlike prior research focusing on design-stage prefe...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
North Carolina State University
2025-06-01
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| Series: | BioResources |
| Subjects: | |
| Online Access: | https://ojs.bioresources.com/index.php/BRJ/article/view/24629 |
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