effect of of trend and halal life awareness on halal fashion product selection preferences

This study aims to determine the effect of trends and halal life awareness on consumer preferences in choosing halal fashion products. The method used in this research is quantitative with multiple linear regression analysis. The research respondents consisted of 116 students in UIN Sunan Ampel Sura...

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Bibliographic Details
Main Authors: Ariza Qanita, Rohmatul Farohah Kholison, Mohammad Khoiruzi Afiq
Format: Article
Language:English
Published: Universitas Airlangga 2022-06-01
Series:Journal of Halal Product and Research
Subjects:
Online Access:https://e-journal.unair.ac.id/JHPR/article/view/29224
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