Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface
Purpose – To examine the effects of the metaverse on firms’ marketing activities. Design/methodology/approach – A conceptual paper. Findings – It provides evidence of the growing importance of different value capture mechanisms in the metaverse. Originality/value – Among the first articles on this t...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2023-11-01
|
| Series: | Central European Management Journal |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/CEMJ-08-2023-0336/full/pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|