ANALYZING THE INFLUENCE OF VARIOUS FACTORS ON GENERATION Z'S BEAUTY PRODUCT PURCHASE BEHAVIOR
In the digital era, Generation Z predominantly relies on digital platforms to select beauty products, both local and international, significantly impacting their purchasing decisions. This study investigates the influence of social media marketing, brand awareness, quality, price, online customer re...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Bina Bangsa
2024-12-01
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| Series: | Jurnal Lebesgue |
| Subjects: | |
| Online Access: | https://lebesgue.lppmbinabangsa.id/index.php/home/article/view/743 |
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