INFLUENCE OF PRODUCT AND DIGITAL MARKETING ON PURCHASE DECISIONS: THE MEDIATING ROLE OF CONSUMER SATISFACTION
Abstract:This study examines the influence of product quality and digital marketing on purchasing decisions with consumer satisfaction as an intervening variable in Kampung Lele Kediri. The research employs a quantitative approach with a sample of 100 consumers, selected through purposive sampling....
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2024-12-01
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| Series: | Jurnal Performa |
| Subjects: | |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/5276 |
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