<i>“To be honest is </i> <i>beneficial</i> <i>”</i>: the transformation of values ​​ of Russian society in the media-advertising discourse

<i>“To be honest is </i> <i>beneficial</i> <i>”</i>: the transformation of values ​​ of Russian society in the media-advertising discourse

The article investigates the formation mechanisms of modern media and advertising world view, the problem of transformation of values ​​of Russian society under the influence of advertising; in research socio-cultural resources of media-advertising discourse identified

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Bibliographic Details
Main Author: Elena Nikolaevna Yezhova
Format: Article
Language:Russian
Published: North Caucasus Federal University 2022-05-01
Series:Вестник Северо-Кавказского федерального университета
Subjects:
медийно-рекламная картина мира
трансформация ценностей российской культуры
проблема социальной ответственности рекламы
принципы рекламной политики в средствах массовой информации
media and advertising world view
the transformation of values ​​of russian culture
the issue of social responsibility of advertising
principles of advertising policy in the mass media
Online Access:https://vestnikskfu.elpub.ru/jour/article/view/1822
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