Unlocking Market Potential: Strategic Consumer Segmentation and Dynamic Pricing for Balancing Loyalty and Deal Seeking

Unlocking Market Potential: Strategic Consumer Segmentation and Dynamic Pricing for Balancing Loyalty and Deal Seeking

Background: This paper examines the economic implications of market segmentation on consumer purchasing behavior with a particular emphasis on intertemporal pricing strategies in dynamic markets. Methods: In order to analyze optimal discount rates and the timing for price reductions for consumer seg...

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Bibliographic Details
Main Authors: Limor Dina Gonen, Tchai Tavor, Uriel Spiegel
Format: Article
Language:English
Published: MDPI AG 2024-10-01
Series:Mathematics
Subjects:
market segmentation
intertemporal pricing
consumer behavior
pricing strategy
consumer loyalty
deal proneness
Online Access:https://www.mdpi.com/2227-7390/12/21/3364
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