Effects of Media Literacy Intervention on Weight-Control Products Digital Marketing Targeting Adolescents

Effects of Media Literacy Intervention on Weight-Control Products Digital Marketing Targeting Adolescents

This study aimed to evaluate the effects of a media literacy education intervention on adolescents’ responses to digital marketing of weight-control products, focusing on media literacy, persuasion resistance efficacy, and purchase intention. Using a quasi-experimental design, the study involved 326...

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Bibliographic Details
Main Authors: Li-Chuan Lin, Fong-Ching Chang, Tzu-Fu Huang, Tai-Yu Chen, Chiung-Hui Chiu, Ping-Hung Chen, Nae-Fang Miao, Hung-Yi Chuang, Hsueh-Chih Chen
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Behavioral Sciences
Subjects:
adolescent
media literacy
weight-control product digital marketing
education intervention
Online Access:https://www.mdpi.com/2076-328X/14/11/1023
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https://www.mdpi.com/2076-328X/14/11/1023

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