Assessing the impact of Amazon’s marketing strategies on consumer behavior in the food sector

Assessing the impact of Amazon’s marketing strategies on consumer behavior in the food sector

The growth of the technology industry has changed online marketing and shaped consumer behavior. Despite extensive research on internet usage and social media trends, the online purchasing behavior of Egyptian consumers, particularly in the food products area, has received limited attention. This st...

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Bibliographic Details
Main Authors: Sherouk Hassan, Aijun Liu, Rohullah Niazi, Mohamed A. Ahmed, Esraa. A. Aali, Ochieng Stella Anyango, Ahmed Ayoub, Mohamed Ahmed Moustafa, Abdelrahman Ali, Moataz Eliw
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-08-01
Series:Frontiers in Sustainable Food Systems
Subjects:
app quality
consumer behavior
convenience motivation
online food purchase
perceived control
price-saving orientation
Online Access:https://www.frontiersin.org/articles/10.3389/fsufs.2025.1594613/full
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https://www.frontiersin.org/articles/10.3389/fsufs.2025.1594613/full

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