review of the influence of adding the word halal to popular food and drink which have non-halal connotations and excessive terms on muslim consumers
Nowadays, some people think that food is not merely a necessity but is a form of easy and cheap getaway amidst the hustle and bustle of a busy work schedule. The popularity of food is not only derived from the taste but also the name that attracts the attention of potential consumers. Naming foods w...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2024-12-01
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| Series: | Journal of Halal Product and Research |
| Online Access: | https://e-journal.unair.ac.id/JHPR/article/view/58079 |
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