How can sustainability add value in destination marketing? the tourist perspective
The link between sustainability and tourist value in the tourism sector remains unclear and contextual. In the current discourse, evaluation of sustainability value from the perspective of tourists (i.e. tourist-perceived value) has been limited. This paper thus investigates approaches to evaluating...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2425718 |
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| _version_ | 1846171050869522432 |
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| author | Sita Dewi Kusumaningrum Edza Aria Wikurendra Marhadi Marhadi |
| author_facet | Sita Dewi Kusumaningrum Edza Aria Wikurendra Marhadi Marhadi |
| author_sort | Sita Dewi Kusumaningrum |
| collection | DOAJ |
| description | The link between sustainability and tourist value in the tourism sector remains unclear and contextual. In the current discourse, evaluation of sustainability value from the perspective of tourists (i.e. tourist-perceived value) has been limited. This paper thus investigates approaches to evaluating the tourist-perceived value of sustainability in the relevant literature, using marketing processes and the tourist destination sustainability strategy framework to understand how sustainability can add value in destination marketing. Analysing nine articles using the semi-systematic literature review method, three potential sources and approaches were identified: 1) in the segmentation process, 2) in the analysis of benefits and costs or willingness to pay, and 3) in the analysis of travellers’ emotions based on their experiences. All three approaches have strengths and weaknesses, and it is necessary to consider the context, time, and situation in selecting the correct approach—there is no one-size-fits-all solution. This paper proposes several considerations when selecting the most suitable approach to evaluate the tourist-perceived value of sustainability. |
| format | Article |
| id | doaj-art-875dd507e8f5475da7e0fa3e07a2df6c |
| institution | Kabale University |
| issn | 2331-1975 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj-art-875dd507e8f5475da7e0fa3e07a2df6c2024-11-11T08:07:01ZengTaylor & Francis GroupCogent Business & Management2331-19752024-12-0111110.1080/23311975.2024.2425718How can sustainability add value in destination marketing? the tourist perspectiveSita Dewi Kusumaningrum0Edza Aria Wikurendra1Marhadi Marhadi2Doctoral School of Business Administration, Faculty of Business and Economics, University of Pécs, HungaryDepartment of Health Sciences, Faculty of Humanities and Health Sciences, Curtin University, Miri, MalaysiaDoctoral School of Economic and Regional Science, Hungarian University of Agriculture and Life Science, Gödöllő, HungaryThe link between sustainability and tourist value in the tourism sector remains unclear and contextual. In the current discourse, evaluation of sustainability value from the perspective of tourists (i.e. tourist-perceived value) has been limited. This paper thus investigates approaches to evaluating the tourist-perceived value of sustainability in the relevant literature, using marketing processes and the tourist destination sustainability strategy framework to understand how sustainability can add value in destination marketing. Analysing nine articles using the semi-systematic literature review method, three potential sources and approaches were identified: 1) in the segmentation process, 2) in the analysis of benefits and costs or willingness to pay, and 3) in the analysis of travellers’ emotions based on their experiences. All three approaches have strengths and weaknesses, and it is necessary to consider the context, time, and situation in selecting the correct approach—there is no one-size-fits-all solution. This paper proposes several considerations when selecting the most suitable approach to evaluate the tourist-perceived value of sustainability.https://www.tandfonline.com/doi/10.1080/23311975.2024.2425718Sustainabilitytourist-perceived valuetourist perspectivedestination marketingsustainable destinationTourism marketing |
| spellingShingle | Sita Dewi Kusumaningrum Edza Aria Wikurendra Marhadi Marhadi How can sustainability add value in destination marketing? the tourist perspective Cogent Business & Management Sustainability tourist-perceived value tourist perspective destination marketing sustainable destination Tourism marketing |
| title | How can sustainability add value in destination marketing? the tourist perspective |
| title_full | How can sustainability add value in destination marketing? the tourist perspective |
| title_fullStr | How can sustainability add value in destination marketing? the tourist perspective |
| title_full_unstemmed | How can sustainability add value in destination marketing? the tourist perspective |
| title_short | How can sustainability add value in destination marketing? the tourist perspective |
| title_sort | how can sustainability add value in destination marketing the tourist perspective |
| topic | Sustainability tourist-perceived value tourist perspective destination marketing sustainable destination Tourism marketing |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2024.2425718 |
| work_keys_str_mv | AT sitadewikusumaningrum howcansustainabilityaddvalueindestinationmarketingthetouristperspective AT edzaariawikurendra howcansustainabilityaddvalueindestinationmarketingthetouristperspective AT marhadimarhadi howcansustainabilityaddvalueindestinationmarketingthetouristperspective |