How can sustainability add value in destination marketing? the tourist perspective

The link between sustainability and tourist value in the tourism sector remains unclear and contextual. In the current discourse, evaluation of sustainability value from the perspective of tourists (i.e. tourist-perceived value) has been limited. This paper thus investigates approaches to evaluating...

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Bibliographic Details
Main Authors: Sita Dewi Kusumaningrum, Edza Aria Wikurendra, Marhadi Marhadi
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2425718
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