Linking innovative work behavior with customer relationship management and marketing performance
Customer relationship management (CRM) plays an increasingly crucial role in ensuring organizational performance, including marketing results (MR), in today's highly dynamic and competitive business environment. Simultaneously, CRM can be influenced by various factors involving innovations in a...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-10-01
|
| Series: | Journal of Innovation & Knowledge |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444569X24000994 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|