Exploring Social Media Impact in Admission Campaigns. A Comparative Research

As universities face increasingly high competition to attract students, social media are becoming more and more important in communication campaigns. The article aims to investigate the role that social networks have in admissions campaigns, by conducting a comparative study on the two main target a...

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Bibliographic Details
Main Author: Alexandru GRIGORAS
Format: Article
Language:fra
Published: Romanian Foundation for Business Intelligence 2024-12-01
Series:Management Intercultural
Subjects:
Online Access:https://seaopenresearch.eu/Journals/articles/MI_53_3.pdf
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