The Influence of Perception of Ease, Usefulness, Enjoyment, and Interaction on User Satisfaction and Purchase Intention Through the Chatbot “Tanya” on the Tokopedia Platform
The rapid growth of digital technology has accelerated the use of artificial intelligence in customer service, particularly through chatbots on e-commerce platforms. This study examines the effects of Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, and Interaction on user Satisfac...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-07-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7492 |
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