Factors influencing healthy product consumer behavior: an integrated model of purchase intention

Factors influencing healthy product consumer behavior: an integrated model of purchase intention

IntroductionUnderstanding consumer behavior toward healthy food consumption is essential for promoting sustainable and health-conscious dietary choices. Previous studies based on the Theory of Planned behavior (TPB) have highlighted the role of attitude, subjective norms, and perceived behavioral co...

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Main Authors: Jessica Müller-Pérez, Ángel Acevedo-Duque, Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Jorge Alberto Esponda-Pérez, Elena Cachicatari-Vargas, Rina Álvarez-Becerra, Sandra Alcina De Fortoul
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-05-01
Series:Frontiers in Public Health
Subjects:
behavioral health
planned behavior
healthy products
purchase intention
consumer economics
Online Access:https://www.frontiersin.org/articles/10.3389/fpubh.2025.1576427/full
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https://www.frontiersin.org/articles/10.3389/fpubh.2025.1576427/full

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