The unit size effect on chocolate consumption: How to make consumers eat less? (The unit size effect on chocolate consumption)

Understanding the impact of environmental stimuli, such as nudges, on consumption behavior is crucial for developing effective dietary interventions. This study investigates the unit size effect, a behaviourally-oriented nudge, on chocolate consumption. In particular, it examines how different unit...

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Bibliographic Details
Main Authors: Enikő Kontor, Mihály Soós, Nikolett Balsa-Budai, Sándor Kovács, Zoltán Szakály
Format: Article
Language:English
Published: Elsevier 2025-01-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844024171708
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